The Art of Storyliving

A Note to You

A note to your younger self

I know you’re not doing work you’re truly passionate about and it eats you up inside. You dread thinking this is going to be the rest of your life. I know you want to build something bigger than this. Your deepest fear is waking up one day at 60-years-old and realizing you didn’t go for it. You didn’t build something that was truly yours. A legacy you could truly be proud of.

And you know the truth—what it is you’d rather being doing… and you just can’t wait any longer.

But I understand why you’ve waited so long.

What you want to do is different. It’s not the norm and nobody else is modeling this path. It’s definitely not what people expect from this current version of you, so you bury it.

Your whole life you’ve been seeking permission from the outside world. You have always been really good at being the chameleon. Transforming yourself to be accepted by every group because you fear rocking the boat. Being misunderstood is too terrifying. You’ve been cool but never the most popular. Smart but never the smartest. Top athlete but never the captain.

You model what others have done before you because their proven success is safe. You make decisions on what will make you money, as if that will save you, but that line of questioning is what got you here in the first place. Ultimately, what you’re really seeking is emotional safety. If other’s have done it, it’s okay for you to do it. That way, you’ll never be misunderstood.

You were brave enough to break free of that mold by becoming an entrepreneur, only to repeat the pattern by niching down and diluting your truth once again. You bury the parts of yourself that make you truly come alive and you do it because it’s worked. Nobody is mad at you and nobody hates you.

You fear the unknown that comes with trusting your intuition and being unapologetically and uniquely you. The path nobody has walked before.

But now you see the game you’ve been playing is a myth. The only person you can please is yourself and you can no longer sacrifice pieces of yourself to fit the mold the world is happy with. The truth shall set you free!

I want to show you how to change the world by unleashing your true self.

You can change the world AND be the athlete who loves tennis, baseball, and running; you can be the spiritual philosopher who loves breathwork, meditation and journaling; and you can be the artist who takes photos, plays guitar and loves to tell stories.

Most of all, you don’t have to suffer and grind to prove your worth to the world. The things you love working on and come easy to you but other people struggle with—that is your gift to the world.

Now that you unapologetically own ALL of what you love, you’re pursuing your soul’s true desires and have leaned into your natural gifts, you have fallen back in love with life. And now that you are in love with life, you have access to create one-of-a-kind work that changes the world every single day.

I am so happy you woke up from the myth.

I’m so happy you chose to have fun again.

I am so happy you are a Soul Creator.

Love,

[your name here]

The Truth Will Set You Free!

What You Will Walk Out With

The Art of Storyliving

WEEK 1

Your Origin Story — The Why

There is a study of neuroscience called narrative coherence, which proves when you know your why, you increase your confidence and conviction in everything you do. When you can clearly articulate your story with the world, you develop a deep emotional connection to your audience. They will feel seen and understood by you more than any other leader in your space. You will know how to tell your story with confidence and clarity.

WEEK 2

Your New Myth — The What

You broke free of the old myth you lived by that kept you stuck. Now you live by a New Myth. This is your mission—what change you’re here to make in the world. No more panicking or hesitating when people ask you what you do. You will clearly and confidently share you New Myth publicly and the world will rally behind your mission and see you as the leader they can follow to live a better, happier life too.

WEEK 3

Your Zone of Genius — The How

You have a very special and unique skill set to offer the world that you have lost touch with it, overlooked or devalue because it has come easy to you. But your zone of genius is your gift to the world and it is how you will help the world live out the New Myth. This is your differentiator. You will learn how to hone your craft, develop mastery and share your zone of genius effectively on social media.

WEEKS 4–5

The Pursuit of Fun — The Who

While you are a multi-passionate person, you still have preferences. Whether it’s to run a marathon, do an open mic night, start a podcast, or travel the world—your desires make up who you truly are. You will uncover and unapologetically own your core identities and allow them to guide you toward your most fun life. When you own your truth you will attract your tribe on and offline. Things that you thought you wouldn’t be doing for years will be completed during our time together and you will have reclaimed your Lifeforce (which will only be more attractive to the world).

WEEKS 5–8

Your Body of Work

Following true desires and having more fun is the source of your most inspired work. I will teach you how to turn your lived experiences into unique content that positions you as a thought leader in your industry. You will also use the Empowered Storytelling Framework to tell stories in ways that resonate and deepen connection with your audience. You will know how to create consistent body of work that stands out and changes the world.

WEEKS 1–8

Become the Soul Creator

The Soul Creator no longer seeks permission or external validation. They own the truth of who they are and they relentlessly pursue what they want. The Soul Creator no longer fears backlash or opposition. They unapologetically share their truth because they know their truth changes the world. There is no imposter syndrome. There is no pretending. There is no convincing. You are the embodiment of your mission. This is your truth!

Your truth will set you free!

Be the change you wish to see in the world and join in a community of others who are changing the world by relentlessly pursuing fun!

My Story

My Story: The Soul's Whisper

In 2008 I was studying business as a freshman in college and I freaking hated it but I loved working out, so I found comfort in the gym.

One day I was at the gym and I was face to face with myself in the mirror and I looked in my eyes and I said, “It would be so cool to be a personal trainer, but that's not a real career path.”

I switched major’s to civil engineering because my mom reminded me how good I was at math. So I did what she said. I committed to being a good boy who would get good grades and good degree so I could get a good job. Bury my truth in exchange for external validation. Upset no one. That was the rule I didn’t even know I was living by.

Seven years later I'm spiraling out at my civil engineering job thinking, “Is this what I'm really gonna do for the next 40 years of my life?!” My despair brought on a new desire. I had to do something remarkable with my life before it got away from me.

At the time I was biking to work and developed a love for riding. I knew what I had to do. I was going to take the summer of 2016 off work and ride my bicycle across America.

So I did!

During that trip I posted videos every day on snapchat and my friends told me they would wait until the end of their work days to gather around the phone with their wives and watch my snap stories like a reality tv show. I also blogged every single day on msquaredvelo.com telling the stories of my day to day travel.

Countless people told me witnessing my journey changed their life. Watching my joy on snapchat everyday lit them up. I inspired them to get off the couch and go after their dreams!

90 days over 5,019 miles changed my life too. It was the most fun I’ve ever had and it fundamentally shifted my identity and world view.

After that trip, I went back to engineering, but I made a commitment to stop burying my true desires and relentlessly pursue what made me happy. 5 months later I found CrossFit, got my personal training certification, and in 2018 I finally quit engineering and moved to Colorado to become a full time personal trainer.

10 years!!! It took me 10 years to pursue my truth because I shoved it away to be a good boy.

For 28 years I believed everyone else knew what was best for me. I trusted that the path they were laying out for me was leading me to a happy life. But the more I buried my truth the more unhappy I became. It was only letting go of my need for permission and approval, and owing my truth did I ever find true happiness and a love for life.

This is the same truth that I have been sharing for the last 6+ years on Instagram that has helped grow my following to over 35,000 followers and change hundreds of lives in the process.

This 8 week program is designed to help you unapologetically pursue your true desires (which is the most fun you’ll ever have) and tell beautiful stories about your unique journey so you can change the world too.

Bonuses

1

1:1 call with me — First 5 sign ups only

You get a strategy call with me to use at any time during the 8 week program.

Value: $500 — First 5 only

Everyone gets…

2

The Soul Hub

Anything you feel inspired enough to note down means it sparked a deeper truth within you and is a potential source for your best work. Never feel overwhelmed or scattered by your note taking system again. The Soul Hub is a Notion based system to house all your notes in one organized place so you never lose your best ideas and inspiration.

3

The Soul Journal

Creativity is a skill. You will refine this skill and hone your creative craft so you can create a consistent body of work that stands out and changes the world. The Soul Journal is embedded into your Soul Hub and gives you guided prompts to help you turn the complex ideas in your head into your clear and unique concepts that the world will devour.

Soul Hub and Journal previously exclusive to 1:1 & mastermind clients. You get it for free!

The Full Offer

Everything you get

The Art of Storyliving: 8 weeks to create a body of work that changes the world

8 weeks of live instruction with me, Matt Allyn

Lecture every Monday at 4pm PST

Office Hours Q&A every Thursday at 11am PST
Private community space to ask questions and grow with a group of like minded people
The Soul Creator Guarantee
Your New Myth Story with individual video feedback
Frameworks to turn your experiences into a unique body of work that changes the world
Empowered Storytelling framework
The Soul Hub + Journal

$800 one-time

Limited to 10 students — starts Monday, May 18th at 4pm PST

Enroll Now

Is this for you?

This is for you if…

you're an entrepreneur who isn't experiencing the freedom they thought this life would offer them
you're not fully convicted in your mission
you're pivoting (or desiring to pivot) to a new space and are struggling to full commit
you have been plateaued on social media for over 6 months
you feel like you're blending in and crave true authentic expression
you're sick of AI. It never helps you say what you truly want to say
you are exhausted by the gimmicks and hacks of growing on social media
you want to develop a lifetime skill of creativity and magnetic storytelling

Pursue Your Soul's Calling

A note to your younger self